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As McFrostyBoy

Project Description

I’ve made over 50 instructional YouTube videos for Apex Legends, intended to help Players transition from casual to intermediate levels of play. Over the course of several months from late 2020 to early 2021, I handled all aspects of creating, uploading, and marketing my content, peaking at 12K views on my most popular video. While not particularly successful in terms of monetization, I had a lot of fun making the content and gained a lot of experience in terms of tailoring an experience for a specific group of Players.

What I Contributed

  • Content Creation – I handled all aspects of creating the content that went into my videos. This involved determining the original concept of a given video, storyboarding the various cuts that would make up the video, tracking down and cutting gameplay footage, capturing greenscreen video footage, editing and syncing audio, adding in custom visuals and special effects, and ultimately assembly of all of the aforementioned content into a final video.
  • Self-Promotion – I also handled the aspects of branding both within my videos and in general to provide continuity to the Players who would be consuming my content. This included identifying common visual elements to specifically re-use between videos, determining a visual standard for thumbnails, creating unique and distinctive thumbnails based on that standard. I also identified the discovery pathways that Players would follow to actually find my content and devised strategies for which sub-communities to target.
  • Managing Social Community – Finally, I fostered a fun and inclusive social community of Players that gathered around my content. Specifically, I laid out a clear set of community guidelines on all platforms where Players would be able to interact with one another and proactively reached out to Players in order to maintain the values of inclusivity set forth by those guidelines.
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